Luminance Brands Buys Emerson's Ceiling Divistion
In 2019 Luminance Brands acquired Emerson Air Comfort Products, the division of Emerson Electric that began making Ceiling Fans in 1895. This passing of the torch caught the eye of famous lifestyle designer Kathy Ireland's company kathy ireland® Worldwide (kiWW®), who has recently partnered with Luminance to take the century old brand to a new level. Under this new partnership, all Emerson fans will be rebranded as "kathy ireland® HOME by Luminance Brands". Shop Kathy Ireland® Ceiling Fans Here
New Agreement Re-brands Luminance’ Emerson Ceiling Fan Offerings Under the
kathy ireland® Home Collection
kathy ireland® Worldwide (kiWW®) has partnered with
Luminance Brands. Under the new partnership, the supermodel-turned–supermogul and
lifestyle designer will lend her name, brand expertise and loyal customer base to support
Luminance’s Emerson ceiling fan collection, which will be entirely re-branded kathy
ireland® Home by Luminance Brands. The announcement was made by Mike Giorgi,
CEO of the Ohio-based company, which acquired Emerson Air Comfort products last
year. In addition to a robust e-commerce presence, specially curated skus from kathy
ireland® Home, kathy ireland® Office, kathy ireland® Home & Garden, kathy ireland®
Chef Andre Kitchens and kathy ireland® Tommy Meharey MIVI by Luminance Brands
will be available in select Luminance showrooms nationwide.
"Luminance Brands has been looking for ways to continue elevating the already
established, tremendous quality Emerson fan company, since we acquired it in 2019. A
partnership with kathy ireland® Worldwide for its kathy ireland® Home and related
kathy ireland® Worldwide brands is the perfect way to do this," says Mr. Giorgi.
Cory Vanderpool, VP of Enterprise Solutions at Luminance Brands added, "As a woman
in business, the opportunity to work with Kathy Ireland and integrate her
successful collections into the Luminance Brands product offering is both inspiring and
“We welcome Mike, Cory, and the entire Luminance Brands team to kiWW®,” says
Kathy Ireland, Chair, CEO and Chief Designer of kiWW® who is named one of the most
influential leaders in the furniture industry by Furniture Today. “Emerson is an iconic
brand with great heritage, appreciated all over the country for its quality products. All of
us at kiWW® are looking forward to bringing our customers the new curated line of
ceiling fans for their home and office.” adds Ms. Ireland. kiWW® was recently ranked as
the 26th Top Global Licensor by License Global magazine, making the company the top
ranked single individual-owned and single woman-owned company on the list.
Luminance Brands is the latest company to join kathy ireland® Home (kiH) whose brand
partners include among others, Nebraska Furniture Mart, Pacific Coast Lighting,
Nourison rugs, Bush home and office furniture, Precision Reclining, Twin Star, Blue
Ridge, Fame Flooring, GKC Kitchen Design Centers, Hero Beds, Your Home Digital,
Trade Linker, kathy ireland® American Home, kathy ireland® Weddings and Resorts,
Michael Amini kathy ireland® Home Designs, kathy Ireland® American Family
Insurance, kathy ireland® & Chef Andrè Carthen Friday Night and Sunday Dinner, kathy
ireland® Tommy Meharey MIVI, kathy reland® Small Business Network Laural Home,
kathy ireland® Small Business Network SymGLASS, kathy ireland® Home: Spectrum,
The new kathy ireland® Home by Luminance Brands collection will be available for
purchase later this year.
About Luminance Brands
Since 1951, Luminance has delivered distinctively decorative lighting alongside
unparalleled quality and world-class service. Luminance Brands offers a unique
collection of lighting solutions. The Sunset Lighting line provides high-quality,
competitively priced indoor and outdoor lighting collections ideal for residential and
multifamily markets. Sunset also provides a robust offering for both Commercial and
Industrial applications. Luminance Brands is also home to Concord Fans and recently
acquired Emerson Ceiling Fans. These provide innovative, customizable and energy
efficient ceiling fans that exceed expectations for quality, performance and design -
setting the industry standard for air comfort since 1895. Conveniently located
in California, Texas, New York, Missouri and Ohio, Luminance Brands takes pride in
offering in-stock product with same-day shipping from all of its distribution
About kathy ireland® Worldwide (kiWW®)
kiWW® is listed as one of the most powerful brands in the world by License Global
Magazine. Kathy Ireland is named one of the 19 most influential women in licensing by
License Global magazine and according to Fairchild Publications, Kathy Ireland is one of
the 50 most influential people in fashion. Furniture Today names Kathy one of the most
influential leaders in the furniture industry. Kathy graces the cover of Forbes Magazine
more times than Sports Illustrated. kiWW® is responsible for billions of dollars in retail
sales. kiWW® is the recipient of multiple awards including several Good Housekeeping
Seals. Kathy and kiWW® support many non-profits including: women and children's
health, HIV/AIDS, Education, human freedom, life, wars against religious persecution
and violence. Kathy is a Board Member of the NFLPI, WNBPA Board of Advocates, an
Ambassador and donor for the Elizabeth Taylor AIDS Foundation and International
Youth Chair for the National Pediatric Cancer Society.
Previously Published About Emerson Ceiling Fans
About Emerson Electric:
One hot summer, over 100
years ago, Emerson opened the doors of its small, rented office space to
begin as a manufacturer of railroad switching equipment. After a few short
years, the young company startled the electrical world by creating
the first brush-type fan motor—an innovation that was to find a welcome
home in one of the world's first desk fans. Of course, this breakthrough
fan was an instant success with the public.
This spirit of innovation
still exists today, as Emerson Air Comfort Products continues to develop
new ideas and new products.
Today, Emerson Electric is
the largest producer of fractional horsepower induction motors in the
world. In fact, they still hold patents on the two primary methods of
controlling fan speeds.
Emerson motors have set the
industry standard through the years, while their fan styling continues on
the leading edge of design.
In 1897, J. W. Emerson said,
"We will endeavor to furnish the handsomest as well as the best fan
motor on the market. If you need relief from the heated term, try
our fan motors and be happy." One hundred years later, we couldn't
have said it better!
in business for over 100 years, Emerson has become a Fortune 100
manufacturer, meaning they will be around to support their product and
warranties for a very long time.
In a recent
analysis, Consumer's Digest found more Emerson ceiling fans "Best
Buys" than the fans of any other manufacturer. It's a clear
indication of Emerson's superior quality and value.
A NAME YOU KNOW Ask any
carpenter, anyone whose hobby is woodworking or remodeling, and they're
likely to say that Craftsman, Skill and Bosch are the most dependable and
durable tools on the market today. These...and many other top quality
products, are manufactured by Emerson Electric...including all of the
ceiling fans on this page!
Emerson story began over 100 years ago in a small rented office one hot
St. Louis summer, as a manufacturer of railroad switching equipment.
But it took only a few
short years for the young company to startle the electrical world by
creating the very first brush-type fan motor, an innovation that was to
find a welcome home in the world's first desk fan. Of course this
breakthrough fan was an instant success with the public.
Never on to sit on success,
and in a spirit of innovation that still exists today, Emerson continued
to develop new ideas and new products.
By 1895, it had
introduced a two-bladed ceiling fan that could run on alternating current.
Four years later the company adapted a scalloped trailing-edge fan blade
that would dramatically improve air flow, yet reduce noise. At the turn of
the century, the ten year-old company could claim more innovations than
any of its competitors in the industry. And competition is still playing
been Emerson's lifeblood and quality its backbone for over 100 years.
Today we Emerson still holds patents on the two primary methods of
controlling fan speeds. This means that other fan manufacturers that use
these common controls must pay Emerson a royalty for using these systems.
Emerson motors have set
the industry standard through the years, while their fan styling continues
on the leading edge of design.
Electric is the world's largest manufacturer of fractional horsepower
motors and, unlike the majority of ceiling fan makers who buy their
motors, Emerson controls the entire manufacturing process, so customers
obtain long warranties and maintenance-free operation.
It's also nice to know
that Emerson's K55 motor costs less to operate than a 100 watt light bulb
and will run constantly without overheating.
Emerson blades are
custom made by hand from up to six layers of wood. Every blade is
precisely matched in size and weight and micro-balanced to within one gram
for virtually wobble free operation and maximum air flow.
The finish on
every Emerson fan features meticulous workmanship and the finest quality
materials. Brass plated finishes are triple electroplated, then
hand-polished and lacquered to resist corrosion and tarnishing. Superior,
more costly, electrostatically applied powder coating for painted
finishes, gives a richer look with added luster.
For maximum comfort
and air flow a quality fan should be selected with the proper combination
of blade RPM, diameter and pitch. For very long or large rooms, consider
more than one fan to handle cooling requirements. And remember, for
maximum comfort, position their fan as close to the center of the room as
possible. Be sure the blade tips are at least eighteen inches from any
Emerson fans are designed to fit a
standard eight-foot ceiling, which positions the
blades seven feet from the floor for optimum air movement and clearance.
For ceilings above eight feet, the fan should be hung so that the blades
are eight to nine feet from the floor. The higher the fan is hung, the
less air circulation near the floor.
Choose one of the accessory downrods
available in lengths of one foot to six feet to achieve your desired
height. The Emerson ceiling mounting kit and the appropriately sized
downrod will accommodate cathedral ceilings and sloped ceilings up to 40
degrees. Ceilings lower than eight feet require the Emerson ceiling
mounting kit or a Northwind Snugger fan to achieve the desired seven foot
blade clearance. The dual purpose kit (low and sloped ceilings) allows one
to mount the fan as close as eight inches from the ceiling.
Summer and Winter Comfort
Every Emerson fan is
reversible to not only cool rooms, but also circulate warm air in
winter. In warmer weather,
fans need to direct the air down to create a cooling effect. With the
breeze a fan creates one will feel about seven degrees cooler. Use the fan
with air conditioners to save on electric bills (as much as eight percent
for each degree you raise the thermostat). For example, if you set the
thermostat at 79 degrees, the breeze from your fan can make the room feel
more like a comfortable 72 degrees. If there is already an overhead
fixture where you plan to hang the fan, you can use existing wiring. Just
make sure the electrical box is U.L. approved. It's also important that
the box be anchored securely to a ceiling joist that can support the
weight of the fan. A weak supporting structure can cause the fan to
wobble. Where there is no existing fixture, you can tap into any other
electrical source because all Emerson fans require only a two wire
installation. Just make sure an existing wall switch won't interrupt
electricity to the fan.
If you need to remove a light
source to install your fan or just want extra light in the room, remember
that there is a wide selection of Emerson light fixtures and glass shades
that can easily be fitted to your fan.
All the components
of an Emerson fan are designed and developed by in-house engineering
teams. Unlike many manufacturers who simply stamp their name on a generic
"off-the-shelf" fan, all Emerson components are designed,
engineered, and manufactured with the highest commitment to quality.
High purity zinc is used for Emerson's
die cast housings, the best material for creating the
intricate design details. In addition, die cast zinc's excellent polishing
and plating characteristics allow for superior finishes.
The high luster finishes
of both the Emerson housings and blade holders are hand polished,
triple-electroplated, then lacquered and oven cured. The finishes are
truly beautiful and durable. All Emerson fans pass a 72-hour salt spray
test to assure corrosion resistance. Many manufacturers take short cuts
which result in very thin layers of plating that tarnish quickly. Others
do not use real brass; they spray on yellow lacquer which results in an
Emerson Hanging Systems
All Emerson ceiling fans
feature a die-cast zinc hanging ball and bracket. These critical
components are designed and manufactured to Emerson specifications and
textured to minimize wobble.
Some manufacturers utilize a plastic
ball and/or a stamped steel hanging bracket which
can't guarantee the degree of stability found in Emerson. Emerson
warranties are the best in the business; many models carry a true lifetime
warranty. And remember, a warranty is only as good as the company who
backs it. It has been a common practice for some irresponsible fan
companies to put long warranties on their fans, instead of building the
product itself better. Some manufacturers who promise lifetime warranties,
or even 10 year warranties, are gone before the warranty expires. Dozens
of fan companies have gone out of business in the last 10 years alone.
A ceiling fan is, simply, one of the surest ways to
cut your cooling bills in summer. In fact, recently, when Home Products
magazine (issued by Better Homes and Gardens) published an article
entitled "75 Steps to a More Efficient Home," the number one
step was to install a ceiling fan.
The most important part of
any ceiling fan is the motor. Take a fan that looks good in a
showroom and put a cheap motor in it, that is what the makers of
budget, unbranded fans do and within a short time, you'll end up
with a noisy, wobbly fan that will begin by working inefficiently
and may end up not working at all.
motors. In the past century, Emerson has grown to become the
world's largest manufacturer of fractional horsepower motors.
You'll find Emerson motors in industrial, commercial and
residential applications the world over. Skill tools, Kenmore
products, and Casablanca ceiling fans are names that you may
recognize that use or have used Emerson motors.
Emerson K55 Motor
The Industry Standard for Ceiling Fans
On the other hand, the
Emerson is simply, the industry standard. Emerson's K55 motor set this
standard by applying expert engineering and state-of-the-art manufacturing
to top-quality components. The result is a motor which features precision,
sealed bearings, aluminum die-cast end shields and enough copper wire to
stretch the length of 7 1/2 football fields. When combined with the
industry's largest lamination stack height, the K55 generates both low and
high speed torque and requires no more energy than a 100-watt light bulb.
On Emerson's line, we build our wood blades by hand, by. using many layers
of wood, for warp-resistance. Your customers can select furniture quality
rich hard wood contemporary hi-gloss or textured finishes. For each fan,
we carefully match the blades weight, microbalancing them to within one
gram so that our fans operate without wobble and create maximum air
Emerson's Silent Hub
advantage of the Emerson fan is the "Silent Hub," a
computer-designed flexible flywheel. The Silent Hub works as a shock
absorber to isolate the blades and eliminate noise transmission. On
fans without a silent hub, vibrations from the motor can be
transmitted through the blades and cause the fan to hum. The Silent
Hub is made of a rubber-like material known as EPDM, which resists
deterioration and lasts longer, natural rubber. The flexible hub
also protects the fan's blades from being damaged or broken from
In addition to its
performance characteristics, the Silent Hub allows customers the option of
installing 4 or 5 blades, depending on their preference. Four blade
installations will move as much air as a 5-blade fan because of increased
RPM, and are popular with customers attempting to match a traditional
decor. The 5 blade installations provide a softer airflow and create a
popular, stylish contemporary motif.
The soared bearing in an
Emerson fan are designed to be maintenance free, unlike some other fans.
An Emerson fan will not require any maintenance attention.